
Humour can add a visual dimension to your marketing, advertising or press releases differentiating your message from your competitor’s. Cartoons and cartoon strips encourage readers to look at topics they might otherwise skip. They can explain complex instructions in a simple humorous way. More important, cartoons communicate at a glance, they attract the eye instantly. Why? Because people are conditioned to believe cartoons are entertaining. Remember entertainment is king! We all love to be entertained! So, when they see a cartoon their eyes immediately go across the page, they automatically stop to see if its funny. And if it is you’ve hooked them - then your copy writing can reel them in!
